Blog

How to Increase Profits at Your Pole Dance Studio, Tip #8 September 23 2014

Tip #8 Host or attend a Professional Aerial Performance or Host a Student Recital Night

As a Pole Studio, hosting events is one way to keep members engaged and introduce guests to the world of Aerial Arts.  Hosting Professional Pole Aerialists or Student Performance Events are some examples of how to keep members and guests interested.  Here is an example of a past event with world renowned Aerial Artists.  There is no doubt your current students will be excited to see the Pro's perform.  

The main goal is to host regular events and keep students coming back.  Motivating students to reach their goals and overcome obstacles is an important responsibility.  Many students are striving to reach their personal fitness, flexibility and dance goals.  Events are a great way to keep members involved.  If it is too hard to get the Pro's to come to you, consider gathering a group to attend a Pole Performance show.  Additionally, you may want to host an event for your students to show the routine they have been working on.  Ask your instructors to perform or assist with choreographing the opening and closing numbers so your show motivates and members and guests can see the range of experience and the benefits of Pole Dance Fitness.

Share your tips on our blog and we may highlight your studio in the near future!


How to Increase Profits at Your Pole Dance Studio, Tip #7 September 16 2014

Tip #7 Host an Open House

You may be familiar with realtors and schools hosting Open House events.  So you may wonder what an Open House at a Pole Dance Studio might offer.  Here are some tips for planning, preparing and promoting an Open House at your studio.  Be sure to set 2-3 simple goals for your event. i.e. Get 5 members to attend.  Get 5 guests to attend.  Get 2 people to sign-up for a class or camp.

Planning and Preparing

  1. Offer members an incentive for bringing at least 1 guest.
  2. Offer refreshments.
  3. Give away a prize and/or have a raffle.
  4. Ask current studio students to give a testimonial and/or answer questions.
  5. Have instructors and students do a demo.
  6. Offer students an incentive if their guest joins your studio.

Promoting

  1. Promote your event on Social Media and in your classes.  Note:  The best referrals come from existing students.
  2. Send invitations to past students inviting them back.
  3. Send invitations to guests who visited in the past but did not join.
  4. Use Evite, Facebook and snail mail to remind people about your upcoming event.
  5. Have an information page on your website with details about your event.
  6. Don't forget to follow up with attendees.  Ask for feedback and ask them to return for another event.

Here is an example of a studio that has done a good job on their website Open House Info Page.


How to Increase Profits at Your Pole Dance Studio, Tip #6 September 09 2014

Tip #6 Social Media Posts and Contests

  • Social Media Contests - Social Media is one of the best ways to advertise your studio.  It's free and takes a small amount of time.  Encourage your instructors and dancers to post images and videos, before and after photos, video medleys or flagging images.  

Here is a link to an article with tips on Social Media Contests and examples of successful campaigns.  

The image below, simply asks folks to Like them for a chance to win some cool swag.  Keep it simple to ensure success.


What's Your #MUSTHAVEITAC2 Pole Trick? September 04 2014

Mina Mortezaie and Nadia Sharif #MUSTHAVEITAC2 See why they love it here.


How to Increase Profits at Your Pole Dance Studio, Tip #5 September 02 2014

Tip #5 Incentives for Referrals

  • Referral Incentives - Offer your current clients a free class, workshop or other prize for new clients that sign up.  The easiest way to get a new client is by asking existing clients to bring a friend(s).  It can take a lot of courage for someone to try a new gym or fitness class so having a friend who invites them makes it easier for them to come see what you offer.  Be sure to make the guests feel welcome, get their contact information and offer a bonus for the guests to sign-up the same day for future classes or workshops.  Be sure to follow up with them by phone, e-mail or text to answer any questions or concerns they might be too shy to mention in person.  Do this is a timely manner.  Don't forget where that referral came from...make sure to follow through and reward the folks who bring guests even if guests don't sign up the first day.

How to Increase Profits at Your Pole Dance Studio, Tip #4 August 26 2014

Tip #4 Grab some attention on Social Media by hosting a Flagging contest.  Offer a prize to the winner!

  • Host a Flagging Contest on your Social Media Pages - This is a great way to get your students and prospective students engaged.  You can even host a Flagging Workshop and allow participants to post their flagging poses on your Social Media pages whether it be Facebook, Twitter, Instagram; etc.  This will also give your studio some unique exposure on Social Media.  

*We'd love to read about your Flagging Workshop and Contest.  Post your comments on our Blog.  Were all your participants women?  Were there any couples or doubles that participated?  What prize did you offer the winner(s)?


Pole Dance Centre Caters to Men in Montreal Canada August 14 2014

Pole Dance Centre Caters to Men (This link will redirect you to Pole World News)


How to Increase Profits at Your Dance Studio, Tip #1 August 05 2014

Tip #1 Sell stuff.  

If you own a studio, you know there are a few ways to bring in money.  These options require a small investment on your part.

  • Sell Refreshments - Sell bottled water, granola bars, mini cereal boxes and fruit (i.e. apples, oranges and bananas.)  Sure you might have to take a trip to the market 1-2 times per week but you can sell these items through the honor system. Just place a basket and a sign with pricing.  Price items at $1 or $2 and let clients help themselves.
  • Sell Pole Grips and Accessories.  If you need a source for pole dance accessories, we offer wholesale pricing to studios.  It's a small investment, that pays off quickly.  We recommend starting off with Mighty Grip Gloves, Mighty Grip Ankle or Arm Protectors and a few types of hand and body grips such as iTac2 Pole Dance Grip, Dry Hands and Mighty Grip.  We have a size chart for gloves and ankle protectors that we can e-mail or send to you. Your clients will prefer to buy from you rather than to purchase online.  If anything doesn't sell you can return it to us or exchange it for other merchandise to sell.