How to Increase Profits at Your Pole Dance Studio, Tip #7 September 16 2014

Tip #7 Host an Open House

You may be familiar with realtors and schools hosting Open House events.  So you may wonder what an Open House at a Pole Dance Studio might offer.  Here are some tips for planning, preparing and promoting an Open House at your studio.  Be sure to set 2-3 simple goals for your event. i.e. Get 5 members to attend.  Get 5 guests to attend.  Get 2 people to sign-up for a class or camp.

Planning and Preparing

  1. Offer members an incentive for bringing at least 1 guest.
  2. Offer refreshments.
  3. Give away a prize and/or have a raffle.
  4. Ask current studio students to give a testimonial and/or answer questions.
  5. Have instructors and students do a demo.
  6. Offer students an incentive if their guest joins your studio.

Promoting

  1. Promote your event on Social Media and in your classes.  Note:  The best referrals come from existing students.
  2. Send invitations to past students inviting them back.
  3. Send invitations to guests who visited in the past but did not join.
  4. Use Evite, Facebook and snail mail to remind people about your upcoming event.
  5. Have an information page on your website with details about your event.
  6. Don't forget to follow up with attendees.  Ask for feedback and ask them to return for another event.

Here is an example of a studio that has done a good job on their website Open House Info Page.